Now that Jennifer Aniston is the face and co-owner of Living Proof hair products, she has everyone using them — even her fiancé, Justin Theroux.
“He kind of has no choice,” she jokes to PEOPLE. “It’s what’s in the shower right now. You know he’s a guy, he just goes for what’s in the shower. But yes, he’s used it.”
And if he’s anything like his betrothed, he’s loving the company’s shampoos and conditioners — and their philosophy. “They’re still eager and they’re growing, and that’s what’s sort of fun,” she shares of the Massachusetts-based brand. “They’re still trying to crack the nut.”
That’s in part why Aniston decided to join the team. “I’ve been known for hair for so long and … it just never felt right,” she says of previous endorsement offers. “It has to ring true to me, and feel good. That’s the thing that’s exciting to me [with ownership], to be able to have creative participation and get behind the product in a way that is actually knowing what’s happening as opposed to selling what’s happening.”
source: Yahoo.fr